This can be especially effective for your sales reps, who should already be using LinkedIn as a channel for prospecting. Make it easy for your team and partners to promoteĬreate a few sample LinkedIn Updates promoting your webinar, and encourage your team to share on their personal LinkedIn profiles. Titles should be a maximum of 70 characters while descriptions can be up to 600. Keep your titles and descriptions concise but compelling.
I created the hero image for this post using Canva, which automatically gave me the right image dimensions for LinkedIn.Īt least three weeks before your webinar, start posting LinkedIn Updates. Images help attract eyeballs and more registrations over text-only posts.Ĭanva is a great tool to quickly put together a custom image and render it in the various sizes each social channel requires. Create custom images to use for promoting your webinar on social media and specifically, LinkedIn. With a high-converting landing page ready to compel people to register, it’s time to get the word out. Take a look at this example of GoToWebinar customer, Unbounce, using a video teaser, speaker bios, and a brief to drive registrations:
Show them off and take advantage of their clout and credibility! You’ll need a landing page that tells your audience why they should register and provides a preview of what they’ll learn.Īdd a personal touch by including your panelists’ head shots along with a short bio - especially if they are industry influencers or represent a well-known brand.
Create the necessary assetsīefore we get to the fun stuff, make sure you’ve covered the basics. Here are 10 easy ways to promote your webinar on LinkedIn: 1. Between organic posts, audience targeting, and new advertising features, LinkedIn can help you make sure your next webinar is packed with the high-quality attendees I know you want. B2B marketers are tapping into LinkedIn’s network of millions of professionals to generate serious demand. On average, 46% of B2B social media traffic comes from LinkedIn. For any webinar you host that’s targeted at a B2B audience, LinkedIn should be part of your promotion plan.
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