With more than 3,000 customers and one million users, Workfront - based in Lehi, Utah - helps marketers to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams.
“The combination of Adobe and Workfront will further accelerate Adobe’s leadership in customer experience management, providing a pioneering solution that spans the entire lifecycle of digital experiences, from ideation to activation,” Anil Chakravarthy, EVP and GM, Digital Experience Business and Worldwide Field Operations, Adobe, said in a statement. The transaction is expected to close during the first quarter of Adobe’s 2021 fiscal year. The acquisition of Workfront will bring efficiency, collaboration, and productivity gains to marketing teams currently challenged with siloed work management solutions, Adobe said on Monday. Software major Adobe said it will acquire Workfront, a leading work management platform for marketers, for $1.5 billion.
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